Sunday, November 6 - Tuesday, November 8, 2022
Ross Bridge Resort

This year our annual conference will be held in the wonderful city of Birmingham, AL! Get ready to join us this year by booking your hotel room at the beautiful Ross Bridge Golf Resort & Spa. Details for Executive and Industry Partner hotel rates are below.  


Download the Executive Registration Form


Download the Industry Partner Registration, Sponsorship, & Advertising Form*

*Please complete sponsorship registration online to ensure that the option you have chosen is available.

Please read over Industry Partner opportunities carefully. If you have any questions, reach out to us at [email protected] or call our NEW NUMBER 601-707-7882.


Day One: Sunday, November 6th

12:30 pm:                     Registration opens

1:00 pm- 2:00 pm          General Session- Panel Discussion: Hotel & Meeting Venues Contracts: Regional and National Content and Pricing Changes in Hotel & Meeting Venue Contracts ($300 Cash Prize Drawing)

2:00 pm -2:30 pm          Break “Fries with that Shake”

2:30 pm 3:45 pm           Breakouts

Association Tract: Board Challenges and Solutions, Wendy Kavanaugh, Executive Director, Georgia SAE; Jarrod, Clabaugh, Executive Director, Ohio SAE (Cash Prize)                           

Industry Partner Tract: Round Table Focus Sessions

4:00 pm- 5:00 pm        Association Tract: The Power or a Prepared Board, Association Laboratory Inc. (Cash Prize)

                                    Industry Partners:  Set up networking tables

5:15-6:30 pm                Opening Networking Reception: Door Prizes awarded every 5 -10 minutes

6:30- 9:30                     Dinner outside on terrace: Door Prizes Awarded!

Day Two: Monday, November 7th

8:15 am- - 10:00 am      Breakfast & General Session: Life on a 3x5, Scotty Sanders

10:00 am- 10:30 am      Bloody Mary Break

10:30 am - 12:15 pm     Association Tract: Part one: Non-members Matters

                                                                   Part two: Creating a Content Strategy

Industry Partner Tract: Exceptional Customer Experience, Scotty Sanders         

12:15 pm                      Boxed Lunch Pickup

12:30 pm – 1:30 pm      Optional Session: Round table “Shop Talk” for Association Staff

12:30 pm -5.30 pm        Afternoon on your own / Optional Conference Activities

5:45 pm & 6:00 pm        Shuttle leaves from Ross Bridge to Barber Motor Museum for Dinner

6:15 pm  - 9:00 pm        Dinner and Party at Barber Motor Museum

8:30 pm & 9:00 pm        Shuttle returns from Barber Motor Museum back to Ross Bridge Resort

Day Three: November 8th

8:30 am – 9:30 am         Hot Hearty Breakfast & MSAE Membership Meeting

9:45 am – 11:30 am      Closing Session: Average is So Overdone!  Kyle Dean Wayne
                                      Final Cash Prizes



SO MUCH TO DO! Plan your trip around these fun activities:


Christmas Village Festival – $30

Come be Holidazed! Arrive early Saturday, November 5th; transportation will depart from Renaissance Ross Bridge promptly at 1:30 PM. Toast the afternoon with Champagne and shopping. Sallie Hallmark with The Sheraton/Westin Birmingham Hotel will be your host as you ride in style on the Party Bus, play some trivia, and win prizes. When you arrive in downtown Birmingham, enjoy a truly magical shopping experience sponsored by the Convention and Visitors Bureau. Vendors throughout the Southeast bring their Holiday themed crafts, arts, gifts, clothing, candles, and jewelry.



 Join us for exclusive door prizes and adult beverages at this fast-paced networking reception! Stop by each Industry Partner table to learn about their new, improved, and fabulous offerings to be entered into their door prize. Take more than just knowledge back home with dozens of chances to win!



Homewood Scavenger Hunt – $30

Enjoy an afternoon of sleuthing. While you search for the best deal throughout Homewood’s antique store, boutiques, or art galleries, take part in a scavenger hunt. No need to rush, sleuth at your own pace. Upon your return, submit your complete list to the Birmingham City Information table for a prize. 

Autobahn Indoor Speedway – $60

“Speed-lovers, be prepared for the fastest attraction in Birmingham; European-style indoor go-karting! Satisfy your “need for speed” in the unique, high-speed electric Italian pro-karts. These F1-inspired karts reach speeds of 50 mph! Whether you’re an experienced racer with some free time, or a novice looking for an adrenaline rush, change your speed and head to Autobahn Indoor Speedway.” Races are fourteen Laps and can take between seven - twelve minutes to complete.

Hammer & Stain Birmingham DIY Workshop – price TBD

Hammer & Stain Birmingham Workshop is a DO IT YOURSELF workshop that specializes in preparing unfinished wood projects into wall-worthy pieces. Guests will enjoy an afternoon of doing a project with a group including one-on-one teaching instruction and a fun-filled atmosphere, ensuring you go home with a beautiful, finished project and lifelong memories.

Golf & Spa at Renaissance Ross Bridge Resort – **MUST PRE-BOOK**

Located here at the hotel, the Spa at Ross Bridge is a pampering spa and salon, featuring a wide range of massage and beauty treatments. Treat yourself to a spa day during your Birmingham visit!

The Spa at Ross Bridge – (205) 949-3041;

Play through 18 holes at our golf course, voted one of the 50 best in America by Golf Digest. Bring your clubs and enjoy our driving range and putting green. You can also brush up on your form with our private lessons.

RTJ Golf Trail at Ross Bridge – (205) 949-3085; 

 Executives Hotel Information:

MSAE Fall Conference - EXECUTIVES
Start Date: Saturday, November 5, 2022
End Date: Tuesday, November 8, 2022
Last Day to Book: Tuesday, October 11, 2022
Hotel(s) offering your special group rate:
•            Renaissance Birmingham Ross Bridge Golf Resort & Spa for $109 per night
Book your group rate for MSAE Fall Conference - EXECUTIVES
Industry Partners Hotel Information:
MSAE Fall Conference - PARTNERS
Start Date: Saturday, November 5, 2022
End Date: Tuesday, November 8, 2022
Last Day to Book: Monday, October 10, 2022
Hotel(s) offering your special group rate:
•            Renaissance Birmingham Ross Bridge Golf Resort & Spa for $169 per night
Book your group rate for MSAE Fall Conference - PARTNERS


Complete the registration form by October 28th, to receive early bird registration rate. All registrations received after October 28th will incur a $50 late fee. No cancellation refunds after October 28th.
Mail checks to P.O. Box 12467, Jackson, MS 39236, or pay with a credit card at the link above. Contact Amy Wilson with any issues or questions: 601-707-7882 or [email protected]